Our vision: A future free of the death and disease caused by tobacco.

The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world.

We work to save lives by advocating for public policies that prevent kids from smoking, help smokers quit, and protect everyone from secondhand smoke. As a non-governmental organization based in Washington, D.C., the Campaign for Tobacco-Free Kids works with partners around the world to:

  • Inform governments, the public and the media about the devastating consequences of tobacco use and exposure to secondhand smoke, and the effectiveness of tobacco control policies.
  • Support the adoption of proven, science-based policies that reduce tobacco use and exposure to secondhand smoke.
  • Expose and counter the tobacco industry’s harmful practices, including how it markets its deadly products around the world and fights policies that reduce tobacco use and save lives.
  • Share best practices and information with our partners to ensure efforts to reduce tobacco use are as effective as possible.

Supporting Digital Campaign Efforts

The Campaign for Tobacco-Free Kids supports digital advocacy efforts of tobacco control movements across the globe. We have helped civil society organizations tap the power of online tools and tactics in over 50 countries across Africa, Asia and Central and South America. The Campaign also maintains a vibrant digital presence in the United States, advocating for U.S. tobacco control policies and the federal and state level.

We are strong believers in the strategic use of digital communications tools to empower movements and implement policy.


The Campaign for Tobacco-Free Kids is greatly appreciate of its partners who help make this resource possible. The Campaign recognizes the leadership of The Bill and Melinda Gates Foundation and the Bloomberg Initiative to Reduce Tobacco Use for their commitment to the cause of tobacco control.