The #SponsoredByBigTobacco report is full of eye-opening numbers at how pervasive tobacco industry advertisements are on social media, saturating the feeds of young people.  

COP10 marks an important moment for Parties to the WHO FCTC to take further action to effectively ban or restrict and enforce social media advertising of tobacco products. This will take place in Panama City, Panama February 5-10, 2024. 

Together, we can draw focus to this issue by telling the stories of real people affected by Big Tobacco’s targeting online. With the spotlight on the issue during COP, we have the perfect opportunity to make a splash and bring attention to the findings of this important report, and drive real change.  

The following are a series of resources to help your local tobacco control movements engage in this global moment.  

• Tenth Session of the Conference of the Parties (COP10) to the WHO FCTC
• #SponsoredByBigTobacco Tobacco & Nicotine Marketing on Social Media

Ways to Get Involved for Advocates:

• Share personal stories of the effect of tobacco sponsorship on influencers and how this is seen on social media.
• Ask your organization’s members and social media followers to share short videos illuminating what it’s like to be bombarded with tobacco advertising and social media influencers on a daily basis. Use the hashtag #SponsoredbyBigTobacco and #COP10.
• Share sharegraphics from report and utilize Canva links for download and customize.

 

 

• Ask Your Favorite Influencers to pledge not to promote tobacco or e-cigarette sponsored events and products.