Using the Site
This website is a resource to further your organization’s digital advocacy work on tobacco control. It is divided into two main sections: Planning and Content.
The Planning Section helps you get started with digital campaign efforts
Access this section to learn how to create your overall digital campaign plan and evaluate which communications platforms are right for you. Planning has three components:
- Getting Started with Social Media: evaluate if building a digital campaign is right for your specific context, what ongoing resources are needed to successfully maintain a digital campaign and how to pick an initial communication platform to get started
- Campaign Plans: templates and sample campaign plans that help map your tactics to your overall goals, as well as measure the results of your efforts
- Training Materials: presentations used in our Expert Services program to help guide organizations around developing effective digital advocacy strategies
The content gallery provides raw materials and examples of all types of content needed to manage your digital campaign efforts.
The content gallery is organized via three types of filtering criteria:
Search the content gallery by the type of content you’re looking for:
Search the gallery for content related to a specific tobacco control issue area:
Search the gallery for content related to a specific social media network
These criteria can be mixed and matched to display the precise type of information you’re looking for (e.g. a search could be limited to videos and messaging that relate to Smoke-Free)
In addition to these main criteria, there are advanced filters to find more specific types of content:
Region: search for content originated in a particular region
Country: search for content from a particular country
Language: search for content in a specific language
Phase: search for content that focuses specifically on either passing new tobacco control policies or implementing existing policies
Multi-Channel: search for content that relates to a particular communication channel (i.e. offline, radio, or print media)
Featured: search for content that has been deemed most useful by site editors
Target Audience: search for content that specifically targets key opinion leaders (notable public personas who hold influence in the policy making process), grassroots (public population at large) or decision-makers (government officials who can create policy change).
GATS: content related to the launch of a Global Adult Tobacco Survey in a particular country
Mobile App: content related to the launch of a mobile application
Need more help? Learn more about our Digital Advocacy Training Program and sign up for our weekly emails for more tips and tricks!