Digital strategy takes a village — we highly suggest you take advantage of the below, battle-tested resources, each of which are either free or a negotiated low rate to help run your successful campaign.

ActionSprout
ActionSprout allows your supporters to sign up for an event or sign a petition directly on Facebook, instead of sending them to a separate website. Once a Facebook user completes an ActionSprout action, your organization will receive their information including: name, email, and whether or not they are a fan of your Facebook page.
bitly Bitly is a free URL shortening service. It allows you to easily save and share links from around the web and can give you valuable insights into who is clicking on your links.
change.org Change.org is an online petition platform where users can start a petition, sign a petition, or easily share one with friends.
crowdtangle CrowdTangle tracks Facebook pages of your choosing and then sends email digests for top performing stories and alerts when a post is “going viral.” Keyword and URL tracking can be set-up too.
Hootsuite Hootsuite is a social media management tool that allows users to post content (both live and pre-scheduled), see analytics and monitor multiple social network accounts in one place. HootSuite supports Facebook, Twitter, LinkedIn, Google+, WordPress, and many others.
ShareProgress 140 ShareProgress is a mission-driven startup that helps nonprofits and progressive groups achieve success through the use of data and technology. ShareProgress tests, tracks and optimizes share pages on your site, as well as, share buttons for Facebook and Twitter to help you expand your reach via your supporters.
thunderclap 140 Thunderclap is a “crowdspeaking” platform that amplifies social media posts by broadcasting a single message on supporters’ social networks at the exact same time, once a threshold of backing is met.