{"id":11735,"date":"2015-05-18T00:00:00","date_gmt":"2015-05-18T00:00:00","guid":{"rendered":"http:\/\/test.digitaladvocacycenter.com\/fr\/stop-marlboro-campaign\/"},"modified":"2019-12-27T05:03:35","modified_gmt":"2019-12-27T05:03:35","slug":"stop-marlboro-campaign","status":"publish","type":"post","link":"https:\/\/digitaladvocacycenter.com\/fr\/stop-marlboro-campaign\/","title":{"rendered":"The Stop Marlboro Campaign"},"content":{"rendered":"<p>Increasingly, tobacco companies are targeting low- and middle-income countries that can least afford the devastating health and financial toll of tobacco use. In an alarming new development, U.S.-based Philip Morris International has boosted global sales for its best-selling Marlboro cigarettes with a new youth-oriented marketing campaign. The new campaign \u2013 \u201cDon\u2019t be a Maybe. Be Marlboro\u201d \u2013 is the successor to the Marlboro Man campaign that helped make Marlboro the most popular cigarette brand with youth across the world.<\/p>\n<p>Ignoring widespread calls to end all \u201cBe Marlboro\u201d activities, Philip Morris has expanded this deplorable campaign to more than 60 countries, threatening the health of millions of young people worldwide.<\/p>\n<p>Join us by calling on Government officials around the world to ban the Be Marlboro marketing campaign and others like it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This campaign aims to influence the U.S. government to ban the Be Marlboro marketing campaign and others like it.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[52],"networks":[357,366],"language":[],"multichannel":[422],"audience":[405,423],"other":[],"phase":[397],"region":[358],"country":[359],"featured":[],"campaigns":[793],"issue":[780],"policy":[],"types":[],"phases":[],"class_list":["post-11735","post","type-post","status-publish","format-standard","hentry","category-sample-plan-fr","tag-advertising-fr","networks-facebook-fr","networks-twitter-fr","multichannel-offline-fr","audience-grassroots-fr","audience-decision-makers-fr","phase-passing-fr","region-northamerica-fr","country-united-states-fr","campaigns-stop-marlboro-fr","issue-advertising-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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