{"id":7734,"date":"2015-08-16T21:10:45","date_gmt":"2015-08-16T21:10:45","guid":{"rendered":"http:\/\/taxation.digitaladvocacycenter.com\/fr\/support\/commencer\/"},"modified":"2015-10-27T15:14:35","modified_gmt":"2015-10-27T15:14:35","slug":"commencer","status":"publish","type":"page","link":"https:\/\/digitaladvocacycenter.com\/fr\/commencer\/","title":{"rendered":"Commencer"},"content":{"rendered":"<p>Si vous \u00eates pr\u00eat \u00e0 commencer, nous mettons \u00e0 votre disposition des outils n\u00e9cessaires pour d\u00e9velopper une strat\u00e9gie num\u00e9rique et lancer des plates-formes de communication des m\u00e9dias sociaux :<\/p>\n<p><strong>\u00c9tape 1 : d\u00e9terminer comment les campagnes num\u00e9riques vous aideront \u00e0 r\u00e9ussir<\/strong><\/p>\n<p><em>\u00c9valuer comment les m\u00e9dias sociaux peuvent vous aider \u00e0 atteindre vos objectifs de campagne<\/em><\/p>\n<ul>\n<li>Il est essentiel d&#8217;avoir une compr\u00e9hension claire de la mani\u00e8re dont les outils num\u00e9riques peuvent vous aider \u00e0 atteindre les objectifs de votre politique<\/li>\n<li><span style=\"line-height: 1.42857143;\">T\u00e9l\u00e9chargez l&#8217;outil \u2018Evaluating the Social Media Landscape\u2019 (\u00c9valuation du paysage des m\u00e9dias sociaux) pour identifier la mani\u00e8re dont les outils num\u00e9riques peuvent vous aider \u00e0 atteindre vos objectifs<\/span><\/li>\n<\/ul>\n<p><strong>\u00c9tape 2 : investir les ressources n\u00e9cessaires au succ\u00e8s<\/strong><\/p>\n<p><em>D\u00e9terminez si vous disposez des ressources n\u00e9cessaires pour maintenir une campagne de m\u00e9dias sociaux<\/em><\/p>\n<ul>\n<li>Construire une campagne num\u00e9rique exige un investissement s\u00e9rieux et soutenu en mati\u00e8re des ressources<\/li>\n<li>La premi\u00e8re raison pour laquelle les efforts d&#8217;une campagne num\u00e9rique \u00e9chouent est le manque de compr\u00e9hension des ressources n\u00e9cessaires pour la construction et le maintien d&#8217;une campagne num\u00e9rique r\u00e9ussie<\/li>\n<li>T\u00e9l\u00e9chargez notre &#8216;Digital Campaign Evaluation Checklist&#8217; (Liste de contr\u00f4le d&#8217;\u00e9valuation des campagnes num\u00e9riques) pour identifier ce qu&#8217;il vous faut pour planifier et r\u00e9aliser efficacement des campagnes num\u00e9riques<\/li>\n<\/ul>\n<p><strong>\u00c9tape 3 : choisir un point de d\u00e9part<\/strong><\/p>\n<p><em>\u00c9valuer les plates-formes qui vous conviennent le mieux <\/em><\/p>\n<ul>\n<li>T\u00e9l\u00e9chargez le document intitul\u00e9 &#8216;Social Media Platform Snapshot&#8217; (Aper\u00e7u instantan\u00e9 des plates-formes des m\u00e9dias sociaux) pour en savoir plus sur les diff\u00e9rentes plates-formes et d\u00e9terminer lesquelles sont appropri\u00e9es pour votre travail<\/li>\n<li>Recherchez du contenu dans la galerie des exemples de campagnes<\/li>\n<li>Recherchez des \u00c9tudes de cas<\/li>\n<\/ul>\n<p><strong>\u00c9tape 4 : construire un plan pour gagner<\/strong><\/p>\n<p><em> Et l&#8217;\u00e9crire<\/em><\/p>\n<ul>\n<li>Nous croyons fermement en la construction d&#8217;un plan de campagne INTELLIGENT, pr\u00e9cis, mesurable, pragmatique, r\u00e9aliste et d\u00e9fini dans le temps<\/li>\n<li>Utilisez ce mod\u00e8le de planification de campagne pour d\u00e9marrer un plan g\u00e9n\u00e9ral<\/li>\n<li>Consultez la section de planification de la galerie des contenus pour obtenir des exemples de plans de campagnes num\u00e9riques d&#8217;autres organismes<\/li>\n<\/ul>\n<p><strong>Avez-vous besoin d&#8217;autres renseignements ?<\/strong> <a href=\"\/?page_id=10387\">Obtenez plus d&#8217;informations sur notre Programme de formation en mati\u00e8re de sensibilisation num\u00e9rique<\/a> et <a href=\"\/?page_id=10608\">inscrivez-vous \u00e0 nos e-mails hebdomadaires<\/a> pour recevoir plus de conseils et astuces !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous \u00eates pr\u00eat \u00e0 commencer, nous mettons \u00e0 votre disposition des outils n\u00e9cessaires pour d\u00e9velopper une strat\u00e9gie num\u00e9rique et lancer des plates-formes de communication des m\u00e9dias sociaux : \u00c9tape 1 : d\u00e9terminer comment les campagnes num\u00e9riques vous aideront \u00e0 r\u00e9ussir \u00c9valuer comment les m\u00e9dias sociaux peuvent vous aider \u00e0 atteindre vos objectifs de campagne &hellip; <a href=\"https:\/\/digitaladvocacycenter.com\/fr\/commencer\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-7734","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commencer - Campaign for Tobacco-Free Kids<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaladvocacycenter.com\/fr\/commencer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commencer - Campaign for Tobacco-Free Kids\" \/>\n<meta property=\"og:description\" content=\"Si vous \u00eates pr\u00eat \u00e0 commencer, nous mettons \u00e0 votre disposition des outils n\u00e9cessaires pour d\u00e9velopper une strat\u00e9gie num\u00e9rique et lancer des plates-formes de communication des m\u00e9dias sociaux : \u00c9tape 1 : d\u00e9terminer comment les campagnes num\u00e9riques vous aideront \u00e0 r\u00e9ussir \u00c9valuer comment les m\u00e9dias sociaux peuvent vous aider \u00e0 atteindre vos objectifs de campagne &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaladvocacycenter.com\/fr\/commencer\/\" \/>\n<meta property=\"og:site_name\" content=\"Campaign for Tobacco-Free Kids\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-27T15:14:35+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/fr\\\/commencer\\\/\",\"url\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/fr\\\/commencer\\\/\",\"name\":\"Commencer - Campaign for Tobacco-Free Kids\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/fr\\\/#website\"},\"datePublished\":\"2015-08-16T21:10:45+00:00\",\"dateModified\":\"2015-10-27T15:14:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/fr\\\/commencer\\\/#breadcrumb\"},\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digitaladvocacycenter.com\\\/fr\\\/commencer\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/fr\\\/commencer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Commencer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/fr\\\/\",\"name\":\"Campaign for Tobacco-Free Kids\",\"description\":\"Digital Advocacy Center\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commencer - Campaign for Tobacco-Free Kids","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitaladvocacycenter.com\/fr\/commencer\/","og_locale":"fr_FR","og_type":"article","og_title":"Commencer - Campaign for Tobacco-Free Kids","og_description":"Si vous \u00eates pr\u00eat \u00e0 commencer, nous mettons \u00e0 votre disposition des outils n\u00e9cessaires pour d\u00e9velopper une strat\u00e9gie num\u00e9rique et lancer des plates-formes de communication des m\u00e9dias sociaux : \u00c9tape 1 : d\u00e9terminer comment les campagnes num\u00e9riques vous aideront \u00e0 r\u00e9ussir \u00c9valuer comment les m\u00e9dias sociaux peuvent vous aider \u00e0 atteindre vos objectifs de campagne &hellip; Continued","og_url":"https:\/\/digitaladvocacycenter.com\/fr\/commencer\/","og_site_name":"Campaign for Tobacco-Free Kids","article_modified_time":"2015-10-27T15:14:35+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/digitaladvocacycenter.com\/fr\/commencer\/","url":"https:\/\/digitaladvocacycenter.com\/fr\/commencer\/","name":"Commencer - Campaign for Tobacco-Free Kids","isPartOf":{"@id":"https:\/\/digitaladvocacycenter.com\/fr\/#website"},"datePublished":"2015-08-16T21:10:45+00:00","dateModified":"2015-10-27T15:14:35+00:00","breadcrumb":{"@id":"https:\/\/digitaladvocacycenter.com\/fr\/commencer\/#breadcrumb"},"inLanguage":"fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitaladvocacycenter.com\/fr\/commencer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/digitaladvocacycenter.com\/fr\/commencer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitaladvocacycenter.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Commencer"}]},{"@type":"WebSite","@id":"https:\/\/digitaladvocacycenter.com\/fr\/#website","url":"https:\/\/digitaladvocacycenter.com\/fr\/","name":"Campaign for Tobacco-Free Kids","description":"Digital Advocacy Center","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitaladvocacycenter.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr"}]}},"toolset-meta":{"sms-fields":{"source":{"type":"textfield","raw":""},"file-upload":{"type":"url","raw":""},"pdf-fallback":{"type":"file","raw":"","attachment_id":null},"test-field":{"type":"textfield","raw":""}},"password-protection":{"password-protected":{"type":"checkbox","raw":""}},"thank-you-message":{"thank-you":{"type":"wysiwyg","raw":""}},"featured-post":{"featured-post":{"type":"checkbox","raw":""}}},"_links":{"self":[{"href":"https:\/\/digitaladvocacycenter.com\/fr\/wp-json\/wp\/v2\/pages\/7734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaladvocacycenter.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitaladvocacycenter.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/fr\/wp-json\/wp\/v2\/comments?post=7734"}],"version-history":[{"count":2,"href":"https:\/\/digitaladvocacycenter.com\/fr\/wp-json\/wp\/v2\/pages\/7734\/revisions"}],"predecessor-version":[{"id":17695,"href":"https:\/\/digitaladvocacycenter.com\/fr\/wp-json\/wp\/v2\/pages\/7734\/revisions\/17695"}],"wp:attachment":[{"href":"https:\/\/digitaladvocacycenter.com\/fr\/wp-json\/wp\/v2\/media?parent=7734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}