Uganda Social Media Campaign Launch

The launch of TobaccoKillsUG included pre-event radio and TV talk shows, a public launch of the campaign’s Facebook and Twitter pages, a press conference, a Walk from Ministry of Health to Parliamentary Gardens and speeches by key Tobacco Control partners.

As a result, the number one hashtag trending in Uganda that day was #tobaccokillsUG. An analysis of the data shows that Twitter messages related to the event were reposted over 480 times and seen over 200,905 times overall.