Senegal Bill Passage

The campaign was branded Dafa Jot (It is time!) with followers showing solidarity by crossing their hands in front of their chests. Celebrities, actors, hip-hop artists were recruited as grasstop influencers to build public awareness on tobacco harms and the benefits of a tobacco control law. Followers were mobilized to show their support, mainly in the last 72 hours, by the following actions and content:

• Write Your Member of Parliament (MP)
• Sign the Petition
• Video testimony of two MPs
• Creative infographics, cartoon imagery and content posted on social media
• As the bill was on the floor of Parliament, the personal messages were printed out and delivered directly to Members of Parliament while debate was occurring on the bill. Members were able to read these powerful, personal narratives, as the debate was ongoing.