100% Smoke-Free Beijing Campaign

In November 2014, Beijing passed a law banning smoking in indoor public places and many public outdoor places. The law is set to take effect in June 2015. Tobacco Free Assembly was very successful in raising awareness and showing mass publics support for a smoke-free Beijing.

• There were 66 million views on Weibo of infographics and other posts with the branded campaign hashtag “I need 100% Smoke-Free.”
• 50,000 visits and 600 photo uploads to the campaign website developed for people to show their support.