The Stop Marlboro Campaign

Increasingly, tobacco companies are targeting low- and middle-income countries that can least afford the devastating health and financial toll of tobacco use. In an alarming new development, U.S.-based Philip Morris International has boosted global sales for its best-selling Marlboro cigarettes with a new youth-oriented marketing campaign. The new campaign – “Don’t be a Maybe. Be Marlboro” – is the successor to the Marlboro Man campaign that helped make Marlboro the most popular cigarette brand with youth across the world.

Ignoring widespread calls to end all “Be Marlboro” activities, Philip Morris has expanded this deplorable campaign to more than 60 countries, threatening the health of millions of young people worldwide.

Join us by calling on Government officials around the world to ban the Be Marlboro marketing campaign and others like it.