{"id":504,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/ctfkdac.webfactional.com\/china-angry-panda\/"},"modified":"2019-12-28T02:11:52","modified_gmt":"2019-12-28T02:11:52","slug":"china-angry-panda","status":"publish","type":"post","link":"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/","title":{"rendered":"China Angry Panda"},"content":{"rendered":"<p><span data-sheets-value=\"[null,2,&quot;The Tobacco Free Assembly made a series of viral videos designed to raise awareness and appeal to youth centered on a panda character who fights back against secondhand smoke in places commonly encountered: workplace, college campuses and restaurants. The funny, lighthearted videos were complemented by offline engagements featuring the panda at public events and partner restaurants to further bolster public support of smoke-free policies in Beijing. The series generated over 1.1 million views of content online and over 6,000 commentsu2014the second most popular tobacco-control related topic on Webio this year (only behind a WHO-sponsored initiative).&quot;]\" data-sheets-userformat=\"[null,null,8618,null,[null,2,12111076],null,[null,[[null,2,0,null,null,[null,2,16777215]],[null,0,0,3],[null,1,0,null,1]]],null,[null,[[null,2,0,null,null,[null,2,16777215]],[null,0,0,3],[null,1,0,null,1]]],null,0,4,null,null,null,null,11]\">The Tobacco Free Assembly made a series of viral videos designed to raise awareness and appeal to youth centered on a panda character who fights back against secondhand smoke in places commonly encountered: workplace, college campuses and restaurants. The funny, lighthearted videos were complemented by offline engagements featuring the panda at public events and partner restaurants to further bolster public support of smoke-free policies in Beijing. The series generated over 1.1 million views of content online and over 6,000 comments\u2014the second most popular tobacco-control related topic on Weibo this year (only behind a WHO-sponsored initiative).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Angry Panda is a video series centered on a panda that fights secondhand smoke in the workplace, on college campuses and in restaurants.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[35],"networks":[73],"language":[63],"multichannel":[],"audience":[70],"other":[],"phase":[71],"region":[80],"country":[94],"featured":[],"campaigns":[],"issue":[775],"policy":[],"types":[],"phases":[],"class_list":["post-504","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-smoke-free","networks-weibo","language-chinese","audience-grassroots","phase-passing","region-china","country-china","issue-smoke-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>China Angry Panda - Campaign for Tobacco-Free Kids<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China Angry Panda - Campaign for Tobacco-Free Kids\" \/>\n<meta property=\"og:description\" content=\"Angry Panda is a video series centered on a panda that fights secondhand smoke in the workplace, on college campuses and in restaurants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/\" \/>\n<meta property=\"og:site_name\" content=\"Campaign for Tobacco-Free Kids\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-28T02:11:52+00:00\" \/>\n<meta name=\"author\" content=\"ctfkdac\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ctfkdac\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/china-angry-panda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/china-angry-panda\\\/\"},\"author\":{\"name\":\"ctfkdac\",\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/#\\\/schema\\\/person\\\/cc5f321136044391ce3e586af562b06a\"},\"headline\":\"China Angry Panda\",\"datePublished\":\"2014-01-01T00:00:00+00:00\",\"dateModified\":\"2019-12-28T02:11:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/china-angry-panda\\\/\"},\"wordCount\":97,\"commentCount\":0,\"keywords\":[\"Smoke-Free\"],\"articleSection\":[\"ZZZ--Case Studies\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/china-angry-panda\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/china-angry-panda\\\/\",\"url\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/china-angry-panda\\\/\",\"name\":\"China Angry Panda - Campaign for Tobacco-Free Kids\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/#website\"},\"datePublished\":\"2014-01-01T00:00:00+00:00\",\"dateModified\":\"2019-12-28T02:11:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/#\\\/schema\\\/person\\\/cc5f321136044391ce3e586af562b06a\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/china-angry-panda\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/china-angry-panda\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/china-angry-panda\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"China Angry Panda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/\",\"name\":\"Campaign for Tobacco-Free Kids\",\"description\":\"Digital Advocacy Center\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/#\\\/schema\\\/person\\\/cc5f321136044391ce3e586af562b06a\",\"name\":\"ctfkdac\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dcee8c94fb99de733c3b48394f5f9c54cede389bbb8213f88c541ab60dbf4a2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dcee8c94fb99de733c3b48394f5f9c54cede389bbb8213f88c541ab60dbf4a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8dcee8c94fb99de733c3b48394f5f9c54cede389bbb8213f88c541ab60dbf4a2?s=96&d=mm&r=g\",\"caption\":\"ctfkdac\"},\"url\":\"https:\\\/\\\/digitaladvocacycenter.com\\\/en\\\/author\\\/ctfkdac\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"China Angry Panda - Campaign for Tobacco-Free Kids","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/","og_locale":"en_US","og_type":"article","og_title":"China Angry Panda - Campaign for Tobacco-Free Kids","og_description":"Angry Panda is a video series centered on a panda that fights secondhand smoke in the workplace, on college campuses and in restaurants.","og_url":"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/","og_site_name":"Campaign for Tobacco-Free Kids","article_published_time":"2014-01-01T00:00:00+00:00","article_modified_time":"2019-12-28T02:11:52+00:00","author":"ctfkdac","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ctfkdac"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/#article","isPartOf":{"@id":"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/"},"author":{"name":"ctfkdac","@id":"https:\/\/digitaladvocacycenter.com\/en\/#\/schema\/person\/cc5f321136044391ce3e586af562b06a"},"headline":"China Angry Panda","datePublished":"2014-01-01T00:00:00+00:00","dateModified":"2019-12-28T02:11:52+00:00","mainEntityOfPage":{"@id":"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/"},"wordCount":97,"commentCount":0,"keywords":["Smoke-Free"],"articleSection":["ZZZ--Case Studies"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/","url":"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/","name":"China Angry Panda - Campaign for Tobacco-Free Kids","isPartOf":{"@id":"https:\/\/digitaladvocacycenter.com\/en\/#website"},"datePublished":"2014-01-01T00:00:00+00:00","dateModified":"2019-12-28T02:11:52+00:00","author":{"@id":"https:\/\/digitaladvocacycenter.com\/en\/#\/schema\/person\/cc5f321136044391ce3e586af562b06a"},"breadcrumb":{"@id":"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/digitaladvocacycenter.com\/en\/china-angry-panda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitaladvocacycenter.com\/en\/"},{"@type":"ListItem","position":2,"name":"China Angry Panda"}]},{"@type":"WebSite","@id":"https:\/\/digitaladvocacycenter.com\/en\/#website","url":"https:\/\/digitaladvocacycenter.com\/en\/","name":"Campaign for Tobacco-Free Kids","description":"Digital Advocacy Center","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitaladvocacycenter.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/digitaladvocacycenter.com\/en\/#\/schema\/person\/cc5f321136044391ce3e586af562b06a","name":"ctfkdac","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/8dcee8c94fb99de733c3b48394f5f9c54cede389bbb8213f88c541ab60dbf4a2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8dcee8c94fb99de733c3b48394f5f9c54cede389bbb8213f88c541ab60dbf4a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8dcee8c94fb99de733c3b48394f5f9c54cede389bbb8213f88c541ab60dbf4a2?s=96&d=mm&r=g","caption":"ctfkdac"},"url":"https:\/\/digitaladvocacycenter.com\/en\/author\/ctfkdac\/"}]}},"toolset-meta":{"for-article-posts":{"wpcf-article-url":{"type":"url","raw":""},"wpcf-source":{"type":"textfield","raw":""},"wpcf-source-url":{"type":"url","raw":""}},"case-study":{"file-upload":{"type":"url","raw":"https:\/\/digitaladvocacycenter.com\/wp-content\/uploads\/2014\/01\/251677120-China-Angry-Panda-Case-Study.pdf"},"pdf-fallback":{"type":"file","raw":"https:\/\/digitaladvocacycenter.com\/wp-content\/uploads\/2014\/01\/251677120-China-Angry-Panda-Case-Study.pdf","attachment_id":null},"source":{"type":"textfield","raw":"Tobacco Free Assembly"},"source-url":{"type":"url","raw":"http:\/\/weibo.com\/3484210444\/BwYv2cSDP?from=page_1006063484210444_profile&wvr=6&mod=weibotime&sudaref=passport.weibo.com&type=comment#_rnd1416918601556"},"scribd-url":{"type":"url","raw":"https:\/\/www.scribd.com\/embeds\/251677120\/content?start_page=1&view_mode=scroll&show_recommendations=true"},"socialmedia-url":{"type":"url","raw":""}},"for-sample-posts-only":{"socialmedia-url":{"type":"url","raw":""},"source":{"type":"textfield","raw":"Tobacco Free Assembly"},"source-url":{"type":"url","raw":"http:\/\/weibo.com\/3484210444\/BwYv2cSDP?from=page_1006063484210444_profile&wvr=6&mod=weibotime&sudaref=passport.weibo.com&type=comment#_rnd1416918601556"}},"sms-fields":{"source":{"type":"textfield","raw":"Tobacco Free Assembly"},"file-upload":{"type":"url","raw":"https:\/\/digitaladvocacycenter.com\/wp-content\/uploads\/2014\/01\/251677120-China-Angry-Panda-Case-Study.pdf"},"pdf-fallback":{"type":"file","raw":"https:\/\/digitaladvocacycenter.com\/wp-content\/uploads\/2014\/01\/251677120-China-Angry-Panda-Case-Study.pdf","attachment_id":null},"test-field":{"type":"textfield","raw":""}},"facts":{"source":{"type":"textfield","raw":"Tobacco Free Assembly"},"source-url":{"type":"url","raw":"http:\/\/weibo.com\/3484210444\/BwYv2cSDP?from=page_1006063484210444_profile&wvr=6&mod=weibotime&sudaref=passport.weibo.com&type=comment#_rnd1416918601556"},"file-upload":{"type":"url","raw":"https:\/\/digitaladvocacycenter.com\/wp-content\/uploads\/2014\/01\/251677120-China-Angry-Panda-Case-Study.pdf"},"scribd-url-facts":{"type":"url","raw":""}},"video":{"video-link":{"type":"url","raw":""},"image":{"type":"image","raw":"","attachment_id":null},"source":{"type":"textfield","raw":"Tobacco Free Assembly"},"source-url":{"type":"url","raw":"http:\/\/weibo.com\/3484210444\/BwYv2cSDP?from=page_1006063484210444_profile&wvr=6&mod=weibotime&sudaref=passport.weibo.com&type=comment#_rnd1416918601556"}},"messaging-and-sample-plans":{"file-upload":{"type":"url","raw":"https:\/\/digitaladvocacycenter.com\/wp-content\/uploads\/2014\/01\/251677120-China-Angry-Panda-Case-Study.pdf"},"pdf-fallback":{"type":"file","raw":"https:\/\/digitaladvocacycenter.com\/wp-content\/uploads\/2014\/01\/251677120-China-Angry-Panda-Case-Study.pdf","attachment_id":null},"source":{"type":"textfield","raw":"Tobacco Free Assembly"},"scribd-url":{"type":"url","raw":"https:\/\/www.scribd.com\/embeds\/251677120\/content?start_page=1&view_mode=scroll&show_recommendations=true"}},"image-posts":{"image":{"type":"image","raw":"","attachment_id":null},"source":{"type":"textfield","raw":"Tobacco Free Assembly"},"source-url":{"type":"url","raw":"http:\/\/weibo.com\/3484210444\/BwYv2cSDP?from=page_1006063484210444_profile&wvr=6&mod=weibotime&sudaref=passport.weibo.com&type=comment#_rnd1416918601556"}},"password-protection":{"password-protected":{"type":"checkbox","raw":"0"}},"featured-post":{"featured-post":{"type":"checkbox","raw":"0"}}},"_links":{"self":[{"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/posts\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":1,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"predecessor-version":[{"id":24911,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/posts\/504\/revisions\/24911"}],"wp:attachment":[{"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/tags?post=504"},{"taxonomy":"networks","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/networks?post=504"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/language?post=504"},{"taxonomy":"multichannel","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/multichannel?post=504"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/audience?post=504"},{"taxonomy":"other","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/other?post=504"},{"taxonomy":"phase","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/phase?post=504"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/region?post=504"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/country?post=504"},{"taxonomy":"featured","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/featured?post=504"},{"taxonomy":"campaigns","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/campaigns?post=504"},{"taxonomy":"issue","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/issue?post=504"},{"taxonomy":"policy","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/policy?post=504"},{"taxonomy":"types","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/types?post=504"},{"taxonomy":"phases","embeddable":true,"href":"https:\/\/digitaladvocacycenter.com\/en\/wp-json\/wp\/v2\/phases?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}