The campaign was branded Dafa Jot (It is time!) with followers showing solidarity by crossing their hands in front of their chests. Celebrities, actors, hip-hop artists were recruited as grasstop influencers to build public awareness on tobacco harms and the benefits of a tobacco control law. Followers were mobilized to show their support, mainly in the last 72 hours, by the following actions and content:<\/p>\n
\u2022 Write Your Member of Parliament (MP)
\n\u2022 Sign the Petition
\n\u2022 Video testimony of two MPs
\n\u2022 Creative infographics, cartoon imagery and content posted on social media
\n\u2022 As the bill was on the floor of Parliament, the personal messages were printed out and delivered directly to Members of Parliament while debate was occurring on the bill. Members were able to read these powerful, personal narratives, as the debate was ongoing.<\/p>\n","protected":false},"excerpt":{"rendered":"
As the Minister of Health introduced a tobacco control bill, grassroots activists mobilized in a variety of ways to support its passage.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[33,35],"networks":[],"language":[],"multichannel":[],"audience":[],"other":[],"phase":[],"region":[],"country":[],"featured":[],"campaigns":[],"issue":[774,775],"policy":[],"types":[],"phases":[],"class_list":["post-2097","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-advertising","tag-smoke-free","issue-advertising","issue-smoke-free"],"acf":[],"yoast_head":"\n