Campaign for Tobacco-Free Kids

241 million are considering quitting because of health warnings on cigarette packaging.

Effective warning labels increase knowledge about risks associated with smoking and can decrease intentions to smoke among adolescents, persuade smokers to quit, and keep ex-smokers from starting again.

Graphic warning labels have a greater impact than text-only labels and can be recognized by low-literacy audiences and children.

Effective warning labels are large, clear, rotating, cover at least 50% of the total tobacco pack and consist of both text and graphic images.

Parties to the Framework Convention on Tobacco Control (FCTC) are required to implement large, clear, rotating health warnings on all tobacco product packaging within three years of ratifying the FCTC.

Rotating multiple graphic health warnings every 12 to 24 months prevents overexposure to warning images and reduced effectiveness among smokers.

Graphic health warning labels are more effective than text-only health warning labels for communicating the harms of tobacco use to smokers.

The WHO Framework Convention on Tobacco Control’s Guidelines for Article 11 recommend that graphic health warnings cover 50% or more of tobacco product packaging and that governments establish a rotation system for revising the content of health warnings every 12–36 months.

About 3 in 10 current smokers in Pakistan have thought about quitting because of a warning label.

38.2% of Filipino smokers have thought about quitting because of warning labels.

90% of Mexican smokers have noticed warnings labels on cigarettes and 40% of current smokers thought about quitting because of them.

Pack-a-day smokers are exposed to images printed on packs at least 20 times a day (and 7,000 times a year), when they buy and use cigarettes.