Resources For
Warning Labels
This section provides everything you need to effectively communicate about how large, picture-based health warning labels on tobacco packages are an essential component of a strategy to reduce tobacco use.
Facts-Figures
Warning Labels Have an Impact
241 million are considering quitting because of health warnings on cigarette packaging.
May 28, 2015Warning Labels Increase Knowledge About Risks Associated With Smoking
Effective warning labels increase knowledge about risks associated with smoking and can decrease intentions to smoke among adolescents, persuade smokers to quit, and keep ex-smokers from starting again.
November 1, 2014Graphic Warning Labels Have a Greater Impact Than Text-Only Labels
Graphic warning labels have a greater impact than text-only labels and can be recognized by low-literacy audiences and children.
November 1, 2014Effective Warning Labels Cover at Least 50% of the Total Tobacco Pack
Effective warning labels are large, clear, rotating, cover at least 50% of the total tobacco pack and consist of both text and graphic images.
November 1, 2014FCTC Requires Large, Clear Health Warnings on All Tobacco Packaging
Parties to the Framework Convention on Tobacco Control (FCTC) are required to implement large, clear, rotating health warnings on all tobacco product packaging within three years of ratifying the FCTC.
November 1, 2014Rotating Graphic Warning Labels Prevents Overexposure
Rotating multiple graphic health warnings every 12 to 24 months prevents overexposure to warning images and reduced effectiveness among smokers.
April 8, 2014Graphic Health Warnings Are More Effective Than Text-Only Warnings
Graphic health warning labels are more effective than text-only health warning labels for communicating the harms of tobacco use to smokers.
April 8, 2014Graphic Warning Labels Should Cover at Least 50% and Rotate Annually
The WHO Framework Convention on Tobacco Control’s Guidelines for Article 11 recommend that graphic health warnings cover 50% or more of tobacco product packaging and that governments establish a rotation system for revising the content of health warnings every 12–36 months.
April 8, 20143 in 10 Pakistani Smokers Want to Quit Because of Warning Labels
About 3 in 10 current smokers in Pakistan have thought about quitting because of a warning label.
January 1, 201438% of Filipino Smokers Thought About Quitting Due to Warning Labels
38.2% of Filipino smokers have thought about quitting because of warning labels.
January 1, 2009