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Taxation: The Solution

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This section provides everything you need to effectively communicate how increasing taxes is one of the most effective tools to decrease tobacco consumption and save lives.

Core Messages

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Raising tobacco taxes will help countries achieve healthier future.

Simple tobacco tax structures that are uniform across all tobacco products types reduce opportunities for users to switch to more affordable products.

Simple tax structures reduce opportunities for tobacco companies to modify their products in order pay lower taxes.

Well-designed tobacco taxes provide for regular tax increases on products to ensure sustained reductions in affordability.

Well-designed tobacco taxes reduce tobacco use and increase government revenue.

Well-designed tobacco taxes reduce the affordability of tobacco.

Higher prices on tobacco products are particularly effective at reducing smoking among vulnerable populations such as youth, women, and the poor.

Increasing tobacco taxes to raise prices is the single most effective way to reduce tobacco use and save lives.

Raising tobacco taxes is the single most effective way to reduce tobacco use and save lives.