Resources For


This section provides everything you need to effectively communicate about how smoke-free laws that ban smoking in all indoor public places, workplaces, and public transport are an essential component of a strategy to reduce tobacco use.

Core Messages

Smoke-free laws reduce cigarette consumption and help smokers quit.

Smoke-free laws save lives and have immediate public health impacts.

100% smoke-free laws help guarantee the fundamental right to breath clean air for all, protect the health of workers and non-smokers, and encourage smokers to quit.

Because the prevalence of smoking is much higher in men than in women, secondhand smoke disproportionately harms women.

Secondhand smoke is a well documented cause of death and disease. There is no safe level of secondhand smoke exposure.

The only effective way to protect the public from secondhand smoke is to enact comprehensive smoke-free laws that cover all indoor workplaces and public places. Partial laws and/or designated smoking areas or rooms do not work.

Parties to the Framework Convention on Tobacco Control (FCTC) are obligated to adopt and implement effective smoke-free legislation.

Smoke-free laws can help businesses improve their profits by increasing worker productivity and decreasing costs associated with allowing smoking.

Smoke-free laws reduce secondhand smoke exposure and improve indoor air quality.

On January 20, 2014, The Lagos State House of Assembly passed into law a ban on smoking in public places, which the Governor signed into law on February 17. The law went into effect in August 17, 2014.

A few months before the Lagos State Smoke-Free Bill was passed executives from BAT Nigeria were seen cozying up the Governor. The social media platforms brought this ”bromance” to light which further mobilized followers to add their voices to the dialogue.

In January, the House of Assembly passed the bill and the Governor immediately assented.

Nigeria’s contests were designed to increase and mobilize followers in advocating for strong tobacco control policies. With each contest entry, contestants were encouraged to invite their friends and family to join, like, and share content related to TobaccoCTRL. Using the competitions, the campaign brought in new supporters who expressed their support for comprehensive legislation in the country.


As a result of running contests, there was significant growth in followers on the Nigeria campaign during all competitions. Winners of the contests were signed up as Cause Champions are mobilized to engage with their followers and legislators on the need for passage of the bill. The winners, who originally knew little about tobacco control issues, now seem fully invested in promoting the cause and advocating within their communities.