Resources For

Health Harms

This section provides everything you need to effectively communicate all of the negative impacts of tobacco, showing how it’s deteriorating our economies and our health. Our resources are organized into each of the following message sections:

Core Messages

For decades, tobacco companies have taken advantage of natural disasters and emergencies to build goodwill among the public and policymakers. These efforts are nothing more than a smokescreen to continue business as usual, which is to sell deadly tobacco products that kill more than eight million people worldwide each year.

We urge all smokers and e-cigarette users to make every effort to quit.

WHO advises that countries which have not banned e-cigarettes should regulate them as harmful products.

The global tobacco control community stands ready to support policymakers in all efforts to improve public health.

Because the prevalence of smoking is much higher in men than in women, secondhand smoke disproportionately harms women.

Tobacco use creates both health and economic burdens and is the leading preventable risk factor for non-communicable disease and death.

Ultimately, reducing and preventing tobacco use will improve individual health, increase household spending on food and education, and improve economic productivity.

Tobacco kills more than 6 million people a year. By 2030, the number of deaths will increase to 8 million a year.

The devastating harm to societies and families caused by tobacco-caused death and disease greatly outweighs the overall benefits of philanthropy or sponsorship of social causes.

Tobacco consumption negatively impacts those living in poverty: any tobacco industry contributions or programs will not alleviate poverty, environmental, or health issues and will likely make them worse.

Non-communicable diseases burden health systems, reduce productivity, and can cause poverty.

Tobacco use is the number one preventable risk factor for non-communicable diseases, which are the leading causes of death in the world.

Tackling the non-communicable diseases epidemic through the full implementation of the Framework Convention on Tobacco Control (FCTC) is both cost-effective and feasible.

Secondhand smoke is a well documented cause of death and disease. There is no safe level of secondhand smoke exposure.

Pictorial health warning labels communicate the risks of tobacco use.

Tobacco use and exposure to secondhand smoke are a leading cause of death for women.

Nigeria’s contests were designed to increase and mobilize followers in advocating for strong tobacco control policies. With each contest entry, contestants were encouraged to invite their friends and family to join, like, and share content related to TobaccoCTRL. Using the competitions, the campaign brought in new supporters who expressed their support for comprehensive legislation in the country.


As a result of running contests, there was significant growth in followers on the Nigeria campaign during all competitions. Winners of the contests were signed up as Cause Champions are mobilized to engage with their followers and legislators on the need for passage of the bill. The winners, who originally knew little about tobacco control issues, now seem fully invested in promoting the cause and advocating within their communities.