Resources For
Advertising
This section provides everything you need to effectively communicate about how comprehensive tobacco advertising, promotion, and sponsorship bans are an essential component of a strategy to reduce tobacco use.
Facts-Figures
Over 2% of Adults in China Have Noticed Anti-Cigarette Information
2.8% of adults in China have noticed anti-cigarette smoking information on TV or on the radio.
January 1, 2018Over 18% of Adults in China Have Noticed Cigarette Marketing
18.1% adults in China have noticed cigarette marketing.
January 1, 2018Over 18% of Chinese Adults Noticed Cigarette Marketing on TV
18.1% of adults in China have noticed cigarette marketing on TV.
January 1, 201819% of Adults in India Have Seen Cigarette Ads
19.2% of adults in India have noticed advertisements or promotions of tobacco products.
January 1, 2016Number of People Who Notice Cigarette Advertising
774 million notice cigarette advertising or sponsorship.
May 28, 201540% of Adults in Mexico Have Seen Cigarette Ads
40% of adults in Mexico have noticed advertisements for cigarettes.
January 1, 201540% of Adults in Mexico Noticed Cigarette Ads for Sports Sponsorships
40% of adults in Mexico have noticed cigarette advertisements for sports sponsorships.
January 1, 2015Many Have Banned Misleading Terms
More than 50 countries have already banned misleading terms such as “light.”
December 4, 2014Ads Where Tobacco is Sold Are Effective With Youth
Advertising where tobacco is sold is a powerful form of advertising used by the tobacco industry to market its products and is especially effective with youth and smokers trying to quit.
November 1, 2014CSR Allows Tobacco to Build Goodwill With Policymakers and the Public
Corporate social responsibility is a tobacco industry tactic to build goodwill with policymakers and the public, countering negative attention surrounding its deadly products, and defusing opposition from tobacco control advocates.
November 1, 20141 in 3 Countries Have Minimal or No Restrictions on Tobacco Promotion
Around one country in three has minimal or no restrictions at all on tobacco advertising, promotion and sponsorship.
May 1, 20142 in 10 Adults in Pakistan Have Noticed Cigarette Marketing in Stores
About 2 in 10 adults in Pakistan have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 20144% of Adults in Turkey Have Noticed Cigarette Marketing in Stores
4% of adults in Turkey have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 201292% of Adults in Turkey Have Seen/Heard Anti-Cigarette Info
92% of adults in Turkey have noticed anti-cigarette information on the television or the radio.
January 1, 20125 in 10 Adults in Indonesia Have Noticed Cigarette Marketing in Stores
5 in 10 adults have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 2011
4 in 10 Adults in Indonesia Have Seen Anti-Cigarette Info
4 in 10 adults in Indonesia have noticed anti-cigarette smoking information on the television or radio.
8 in 10 Adults in Indonesia Noticed Cigarette Marketing Outside Stores
8 in 10 adults in Indonesia have noticed cigarette advertisements, promotions (other than in stores), or sporting event sponsorship.
January 1, 2011Over 25% of Adults in Thailand Have Noticed Cigarette Marketing
25.7% of adults in Thailand have noticed cigarette marketing in the past 30 days.
January 1, 2011Over 18% of Adults in Thailand Have Noticed Cigarette Marketing in Stores
18.2% of adults in Thailand have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 201140% of Adults in Bangladesh Have Noticed Cigarette Marketing in Stores
4 in 10 adults in Bangladesh have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 200930% of Bangladeshi Adults Noticed Cigarette Marketing Outside Stores
3 in 10 adults in Bangladesh have noticed cigarette marketing (other than in stores) or sporting event sponsorship.
January 1, 200940% of Russian Adults Have See Cigarette Marketing in Stores
40% of adults in Russia have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 200944% of Filipino Adults Have Seen Cigarette Marketing in Stores
44% of adults in the Philippines have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 20099.6% of Filipino Adults Noticed Cigarette Promotions on Clothing
9.6% of adults in the Philippines have noticed cigarette promotions on clothing or other items.
January 1, 20098% of Egyptian Adults Noticed Cigarette Marketing in Stores
8% adults in Egypt have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 200940% of Adults in Bangladesh Have Noticed Anti-Cigarette Information
4 in 10 adults in Bangladesh have noticed anti-cigarette smoking information on TV or on the radio.
January 1, 2009Impact of Advertising on Individuals Attempting to Quit Smoking
An Australian study found that nearly 40% of individuals trying to quit smoking experience urges to smoke when they see cigarette advertisements.
January 1, 2008Most People Begin Smoking Before Age 18, a Quarter Start Before Age 10
Most people start smoking before the age of 18, and almost a quarter of these smokers began smoking before the age of 10.
January 1, 2008Impact of Tobacco Marketing on Smoking Initiation in the U.K.
A study in the United Kingdom conducted between 1999 and 2004 found that, for each form of tobacco marketing that youth recognized, the likelihood of smoking initiation increased by 7%.
January 1, 200867% of Adults in Brazil Have Noticed Anti-Cigarette Information
67% of adults in Brazil have noticed anti-cigarette smoking information on TV or on the radio.
January 1, 200830% of Adults in Brazil Have Noticed Cigarette Marketing in Stores
3 in 10 adults in Brazil have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 2008Point of Sale Ads Increase Likelihood That Youth Will Smoke
Point of sale cigarette advertising increases the likelihood that youth will initiate smoking.
January 1, 2007Impact of Advertising in Stores on Smoking Initiation in the U.S.
A study in the United States found that advertising in stores increased the likelihood of smoking initiation, while the availability of sales promotions increased the likelihood that youth would move from experimentation to regular use.
January 1, 2007Tobacco Company-Sponsored Anti-Smoking Campaigns Are Ineffective
Tobacco company-sponsored youth anti-smoking campaigns have never been shown to be effective in reducing youth smoking. In fact, they can make youth more likely to smoke.
January 1, 2006Frequency of Teens Seeing Tobacco Ads in Buenos Aires
In Buenos Aires, Argentina, 90% of 14 to 17 year olds had seen tobacco ads in the month prior to a 2006 survey.
January 1, 2006Tobacco Billboards in Spain Raised Likelihood of Young Teens Smoking
In Spain, familiarity with local tobacco billboards increased the likelihood of smoking initiation among 13 to 14 year olds.
January 1, 200450-70% of Teens in China Have Seen Cigarette Ads at Sporting Events
In China, 50-70% of 13-15 year olds surveyed have seen cigarette ads at sporting events.
January 1, 2003Tobacco Advertising and Promotion Increase Likelihood of Youth Smoking
A 2003 review of nine studies involving more than 12,000 youth concluded that tobacco advertising and promotion increase the likelihood that adolescents will start to smoke.
January 1, 2003Partial Advertising Bans Are Less Effective Than Comprehensive Bans
A study of 102 countries showed that in countries with partial advertising bans consumption only decreased by 1% compared with almost 9% in countries with comprehensive bans.
January 1, 2000Comprehensive Advertising Bands Can Reduce Tobacco Consumption by 6.3%
Research conducted between 1970 and 1992 in 22 countries found that comprehensive advertising bans can reduce tobacco consumption by 6.3%.
January 1, 2000Each Day Some 80-100K Young People Start Using Tobacco
Tobacco use among youth is a major public health problem globally. Everyday, 80,000-100,000 young people around the world become addicted to tobacco.
January 1, 199991% Of Children in Turkey Can Identify the Camel Logo
In Turkey, despite the fact that Camel cigarettes have only a one percent market share, the Camel logo (dromedary and pyramid) was recognized by 91% of children (average age of 10).
January 1, 1998