Campaign for Tobacco-Free Kids

2.8% of adults in China have noticed anti-cigarette smoking information on TV or on the radio.

18.1% adults in China have noticed cigarette marketing.

18.1% of adults in China have noticed cigarette marketing on TV.

19.2% of adults in India have noticed advertisements or promotions of tobacco products.

774 million notice cigarette advertising or sponsorship.

40% of adults in Mexico have noticed advertisements for cigarettes.

40% of adults in Mexico have noticed cigarette advertisements for sports sponsorships.

More than 50 countries have already banned misleading terms such as “light.”

Advertising where tobacco is sold is a powerful form of advertising used by the tobacco industry to market its products and is especially effective with youth and smokers trying to quit.

Corporate social responsibility is a tobacco industry tactic to build goodwill with policymakers and the public, countering negative attention surrounding its deadly products, and defusing opposition from tobacco control advocates.

Around one country in three has minimal or no restrictions at all on tobacco advertising, promotion and sponsorship.

About 2 in 10 adults in Pakistan have noticed cigarette marketing in stores where cigarettes are sold.

92% of adults in Turkey have noticed anti-cigarette information on the television or the radio.

4% of adults in Turkey have noticed cigarette marketing in stores where cigarettes are sold.

8 in 10 adults in Indonesia have noticed cigarette advertisements, promotions (other than in stores), or sporting event sponsorship.

25.7% of adults in Thailand have noticed cigarette marketing in the past 30 days.

18.2% of adults in Thailand have noticed cigarette marketing in stores where cigarettes are sold.

40% of adults in Russia have noticed cigarette marketing in stores where cigarettes are sold.

44% of adults in the Philippines have noticed cigarette marketing in stores where cigarettes are sold.

9.6% of adults in the Philippines have noticed cigarette promotions on clothing or other items.

8% adults in Egypt have noticed cigarette marketing in stores where cigarettes are sold.

4 in 10 adults in Bangladesh have noticed anti-cigarette smoking information on TV or on the radio.

4 in 10 adults in Bangladesh have noticed cigarette marketing in stores where cigarettes are sold.

3 in 10 adults in Bangladesh have noticed cigarette marketing (other than in stores) or sporting event sponsorship.

Most people start smoking before the age of 18, and almost a quarter of these smokers began smoking before the age of 10.

A study in the United Kingdom conducted between 1999 and 2004 found that, for each form of tobacco marketing that youth recognized, the likelihood of smoking initiation increased by 7%.

67% of adults in Brazil have noticed anti-cigarette smoking information on TV or on the radio.

3 in 10 adults in Brazil have noticed cigarette marketing in stores where cigarettes are sold.

An Australian study found that nearly 40% of individuals trying to quit smoking experience urges to smoke when they see cigarette advertisements.

Point of sale cigarette advertising increases the likelihood that youth will initiate smoking.

A study in the United States found that advertising in stores increased the likelihood of smoking initiation, while the availability of sales promotions increased the likelihood that youth would move from experimentation to regular use.

In Buenos Aires, Argentina, 90% of 14 to 17 year olds had seen tobacco ads in the month prior to a 2006 survey.

Tobacco company-sponsored youth anti-smoking campaigns have never been shown to be effective in reducing youth smoking. In fact, they can make youth more likely to smoke.

In Spain, familiarity with local tobacco billboards increased the likelihood of smoking initiation among 13 to 14 year olds.

In China, 50-70% of 13-15 year olds surveyed have seen cigarette ads at sporting events.

A 2003 review of nine studies involving more than 12,000 youth concluded that tobacco advertising and promotion increase the likelihood that adolescents will start to smoke.

A study of 102 countries showed that in countries with partial advertising bans consumption only decreased by 1% compared with almost 9% in countries with comprehensive bans.

Research conducted between 1970 and 1992 in 22 countries found that comprehensive advertising bans can reduce tobacco consumption by 6.3%.

Tobacco use among youth is a major public health problem globally. Everyday, 80,000-100,000 young people around the world become addicted to tobacco.

In Turkey, despite the fact that Camel cigarettes have only a one percent market share, the Camel logo (dromedary and pyramid) was recognized by 91% of children (average age of 10).

Smoking rates among women in Japan increased dramatically, from 8.6% in 1986 to 18.2% in 1991, after an aggressive promotional campaign targeting women and girls.

In the United States, 96% of young children (age 3-6) correctly identified the brand in Joe Camel advertisements, compared to only 67% of adults.