Resources For
Advertising
This section provides everything you need to effectively communicate about how comprehensive tobacco advertising, promotion, and sponsorship bans are an essential component of a strategy to reduce tobacco use.
Facts-Figures
Over 2% of Adults in China Have Noticed Anti-Cigarette Information
2.8% of adults in China have noticed anti-cigarette smoking information on TV or on the radio.
January 1, 2018Over 18% of Adults in China Have Noticed Cigarette Marketing
18.1% adults in China have noticed cigarette marketing.
January 1, 2018Over 18% of Chinese Adults Noticed Cigarette Marketing on TV
18.1% of adults in China have noticed cigarette marketing on TV.
January 1, 201819% of Adults in India Have Seen Cigarette Ads
19.2% of adults in India have noticed advertisements or promotions of tobacco products.
January 1, 2016Number of People Who Notice Cigarette Advertising
774 million notice cigarette advertising or sponsorship.
May 28, 201540% of Adults in Mexico Have Seen Cigarette Ads
40% of adults in Mexico have noticed advertisements for cigarettes.
January 1, 201540% of Adults in Mexico Noticed Cigarette Ads for Sports Sponsorships
40% of adults in Mexico have noticed cigarette advertisements for sports sponsorships.
January 1, 2015Many Have Banned Misleading Terms
More than 50 countries have already banned misleading terms such as “light.”
December 4, 2014Parties to the FCTC Must Employ Bans on Tobacco Ads and Sponsorships
Parties to the Framework Convention on Tobacco Control (FCTC) are obligated to implement comprehensive bans on tobacco advertising, promotion, and sponsorships within five years of ratifying the FCTC as a part of an effective set of tobacco control policies.
November 1, 2014Ads Where Tobacco is Sold Are Effective With Youth
Advertising where tobacco is sold is a powerful form of advertising used by the tobacco industry to market its products and is especially effective with youth and smokers trying to quit.
November 1, 2014Reduce Tobacco Use w/ Comprehensive Bans on Ads, Promos & Sponsorship
Comprehensive bans on tobacco advertising, promotion, and sponsorship are essential to reduce tobacco use.
November 1, 2014Tobacco Ads, Promotion & Sponsorship Bans Must Include Point of Sale
Tobacco advertising, promotion, and sponsorship bans must prohibit advertising at the places where tobacco is sold.
November 1, 2014Tobacco Industry Corporate Social Responsibility Should be Banned
Article 13 of the Framework Convention on Tobacco Control (FCTC) requires a complete ban on all forms of advertising, promotion, and sponsorship, including corporate social responsibility (CSR). CSR done by the tobacco industry should be banned.
November 1, 2014CSR Allows Tobacco to Build Goodwill With Policymakers and the Public
Corporate social responsibility is a tobacco industry tactic to build goodwill with policymakers and the public, countering negative attention surrounding its deadly products, and defusing opposition from tobacco control advocates.
November 1, 2014Pictorial Warning Labels Counter Tobacco Industry Advertising
Pictorial warning labels on tobacco products counter tobacco industry advertising on tobacco products, increase knowledge about risks associated with tobacco use, reduce adolescents’ intentions to smoke, and motivate smokers to quit.
November 1, 2014Impact of a Comprehensive Tobacco Advertising Ban on Consumption
A comprehensive ban on all tobacco advertising, promotion and sponsorship could decrease tobacco consumption by an average of about 7%, with some countries experiencing a decline in consumption of up to 16%.
May 1, 2014Only 24 Countries Have Banned All Tobacco Advertising and Promotion
Only 24 countries, representing 10% of the world, have banned all tobacco advertising and promotion.
May 1, 20141 in 3 Countries Have Minimal or No Restrictions on Tobacco Promotion
Around one country in three has minimal or no restrictions at all on tobacco advertising, promotion and sponsorship.
May 1, 20142 in 10 Adults in Pakistan Have Noticed Cigarette Marketing in Stores
About 2 in 10 adults in Pakistan have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 2014Tobacco Companies Spend $24 Million Per Day on Advertising
The major tobacco companies now spend $8.8 billion per year—more than $24 million every day—to promote their products, and many of their marketing efforts directly reach kids.
January 1, 20134% of Adults in Turkey Have Noticed Cigarette Marketing in Stores
4% of adults in Turkey have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 201292% of Adults in Turkey Have Seen/Heard Anti-Cigarette Info
92% of adults in Turkey have noticed anti-cigarette information on the television or the radio.
January 1, 20125 in 10 Adults in Indonesia Have Noticed Cigarette Marketing in Stores
5 in 10 adults have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 2011
4 in 10 Adults in Indonesia Have Seen Anti-Cigarette Info
4 in 10 adults in Indonesia have noticed anti-cigarette smoking information on the television or radio.
8 in 10 Adults in Indonesia Noticed Cigarette Marketing Outside Stores
8 in 10 adults in Indonesia have noticed cigarette advertisements, promotions (other than in stores), or sporting event sponsorship.
January 1, 2011Over 25% of Adults in Thailand Have Noticed Cigarette Marketing
25.7% of adults in Thailand have noticed cigarette marketing in the past 30 days.
January 1, 2011Over 18% of Adults in Thailand Have Noticed Cigarette Marketing in Stores
18.2% of adults in Thailand have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 2011Over 16% of Vietnamese Adults Have See Cigarette Marketing
16.9% of adults in Viet Nam have noticed cigarette advertising, sponsorship, or promotion.
January 1, 201045% of Ukrainian Adults Have See Cigarette Marketing
45.1% of adults in Ukrainian have noticed cigarette marketing in advertisements, sponsorships, or promotions.
January 1, 201040% of Adults in Bangladesh Have Noticed Anti-Cigarette Information
4 in 10 adults in Bangladesh have noticed anti-cigarette smoking information on TV or on the radio.
January 1, 200940% of Adults in Bangladesh Have Noticed Cigarette Marketing in Stores
4 in 10 adults in Bangladesh have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 200930% of Bangladeshi Adults Noticed Cigarette Marketing Outside Stores
3 in 10 adults in Bangladesh have noticed cigarette marketing (other than in stores) or sporting event sponsorship.
January 1, 200940% of Russian Adults Have See Cigarette Marketing in Stores
40% of adults in Russia have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 200944% of Filipino Adults Have Seen Cigarette Marketing in Stores
44% of adults in the Philippines have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 20099.6% of Filipino Adults Noticed Cigarette Promotions on Clothing
9.6% of adults in the Philippines have noticed cigarette promotions on clothing or other items.
January 1, 20098% of Egyptian Adults Noticed Cigarette Marketing in Stores
8% adults in Egypt have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 200930% of Adults in Brazil Have Noticed Cigarette Marketing in Stores
3 in 10 adults in Brazil have noticed cigarette marketing in stores where cigarettes are sold.
January 1, 200820% of Brazilian Adults Noticed Cigarette Marketing Outside Stores
2 in 10 adults in Brazil have noticed cigarette marketing (other than in stores) or sporting event sponsorship.
January 1, 2008Most People Begin Smoking Before Age 18, a Quarter Start Before Age 10
Most people start smoking before the age of 18, and almost a quarter of these smokers began smoking before the age of 10.
January 1, 2008Impact of Tobacco Marketing on Smoking Initiation in the U.K.
A study in the United Kingdom conducted between 1999 and 2004 found that, for each form of tobacco marketing that youth recognized, the likelihood of smoking initiation increased by 7%.
January 1, 2008Impact of Advertising on Individuals Attempting to Quit Smoking
An Australian study found that nearly 40% of individuals trying to quit smoking experience urges to smoke when they see cigarette advertisements.
January 1, 200867% of Adults in Brazil Have Noticed Anti-Cigarette Information
67% of adults in Brazil have noticed anti-cigarette smoking information on TV or on the radio.
January 1, 2008Impact of Advertising in Stores on Smoking Initiation in the U.S.
A study in the United States found that advertising in stores increased the likelihood of smoking initiation, while the availability of sales promotions increased the likelihood that youth would move from experimentation to regular use.
January 1, 2007Point of Sale Ads Increase Likelihood That Youth Will Smoke
Point of sale cigarette advertising increases the likelihood that youth will initiate smoking.
January 1, 2007Frequency of Teens Seeing Tobacco Ads in Buenos Aires
In Buenos Aires, Argentina, 90% of 14 to 17 year olds had seen tobacco ads in the month prior to a 2006 survey.
January 1, 2006Tobacco Company-Sponsored Anti-Smoking Campaigns Are Ineffective
Tobacco company-sponsored youth anti-smoking campaigns have never been shown to be effective in reducing youth smoking. In fact, they can make youth more likely to smoke.
January 1, 2006Tobacco Billboards in Spain Raised Likelihood of Young Teens Smoking
In Spain, familiarity with local tobacco billboards increased the likelihood of smoking initiation among 13 to 14 year olds.
January 1, 200450-70% of Teens in China Have Seen Cigarette Ads at Sporting Events
In China, 50-70% of 13-15 year olds surveyed have seen cigarette ads at sporting events.
January 1, 2003